Iberdrola, Financial Times win Gold for electrification game

Iberdrola and the Financial Times won Gold for Best Interactive Content at the Corporate Content Awards 2026 in London for a scenario-based game on electrification. The project’s strong engagement metrics and the jury’s praise point to growing demand for interactive formats that explain complex energy choices.

Why it matters: - The award spotlights how interactive storytelling can make complex energy policy easier to understand for senior and time-poor audiences. - The recognition also strengthens Iberdrola’s position around electrification and the energy transition. - The result shows that branded content can drive both engagement and understanding when it is built as an experience, not just a page.

What happened: - Iberdrola, working with the Financial Times, won Gold for Best Interactive Content at the Corporate Content Awards 2026 in London. - The winning project was Renewable by 2030: Repowering Europe, a scenario-based game focused on electrification. - The game launched in 2025. - The awards are organized by Communicate Magazine.

The details: - Renewable by 2030: Repowering Europe was designed to explain the benefits, trade-offs and key decisions involved in electrification. - The experience places users in charge of real-time energy decisions. - The format is aimed at helping the European Union and the United Kingdom meet clean-energy targets for 2030. - Users see the advantages and drawbacks of each pathway as they progress. - The jury praised the project for offering “genuine interactivity as an experience, not just as navigation.” - The jury also highlighted the game’s ability to inform users and prompt reflection on clean-energy choices. - The project exceeded benchmark attention time by 107%. - It delivered 30% more visits than forecast. - It achieved a 38% completion rate.

Between the lines: - The award reflects a broader shift toward interactive formats that help audiences absorb complex subjects without losing accuracy. - Strong completion and attention metrics suggest the game held users long enough to deliver its message, not just attract clicks. - The project also shows how editorial-style storytelling can support corporate positioning without relying on traditional promotional language.

What's next: - Iberdrola is likely to keep using evidence-based storytelling and interactive content to explain the practical implications of the energy transition. - The awards result may encourage more corporate communicators to invest in scenario-driven formats for complex policy and sustainability topics. - Communicate Magazine has published the complete list of winners for the Corporate Content Awards 2026 in its winners announcement.